Studio Ines is a brand and creative studio dedicated to making brands unmistakable.

Our founder, Carson Olivares, has spent her entire career sensing when something is about to take off in culture.

She's helped an iconic retailer return to the top of culture. 

She was the first hire at a startup that disrupted a highly competitive industry. 

And she's sat in the editor's seat, watching firsthand what consumers actually want to shop.

After getting her start in New York City as a magazine writer and reporter, she eventually found her way to Los Angeles, where she worked across every facet of content and storytelling.

Today, she brings that instinct to Studio Ines—partnering with emerging visionaries to turn the next generation of fashion, beauty, and lifestyle brands into category-defining names in culture.

Brands

Gap, Nike, Perelel, Beyond Yoga, Banana Republic, Formula Fig, Solid & Striped x Sofia Richie Grainge, Who What Wear, Byrdie, MyDomaine & more.

Press

Why Gap’s ‘Better In Denim’ Ad Struck The Right Chord — Forbes
How the Gap Got Its Groove Back — AdAge
The 20 Best Ads of 2024 — ADWEEK
Sales Are Up. Celebrities Are In. Is Gap Officially Back? — New York Times
Perelel Has Been Named Glossy’s Wellness Brand of the Year — Glossy
Perelel Announces a $4.7 Million Seed Round Led by Unilever Ventures to Reimagine Reproductive Health — Forbes

Awards

Webby Award, Clio Music Awards Gold, Glossy Awards & Adweek Awards.

Services

  • Brand Strategy & Positioning

  • GTM Strategy

  • Brand Identity

  • Creative Direction

  • Cultural Strategy

  • Concept & Content Development

  • Social Media Strategy

  • Content Strategy & Editorial Storytelling

  • Copy, Narrative & Voice

  • Fractional Chief Brand Officer & Creative Director